It would seem that you should automatically build your business in a way that you can have a profit, but many also want to have a business that does good for the people around them. Now entrepreneurs want more. They want to be able to bring in profits while simultaneously helping others and using their business for a higher purpose to enrich their lives. There are other examples of changing business throughout history. During the Industrial Revolution businesses were expanding as new markets emerged and capitalism was born. Since that point capitalism has evolved, but really only to make more money for those in business. This evolution has occurred without any thought for those that are affected by the business, with the exception of the shareholders.
However, this model of capitalism, which is often taught, does not take into consideration the fact that the businessmen and women may be unsatisfied with the work they do. Is it enough to make piles of money if there is no tangible result of your work or no larger contribution to the world? This shift with those in business wanting to make a positive impact is known as “Second Stage CapitalismTM.” This change and a shift in what capitalism is in this country will surely change entrepreneurship. The new goals of business involves three different perspectives, mainly: yourself, others, and society at large. These perspectives work in stages. Entrepreneurs are primarily focused on themselves and then on the others that they work for and serve and finally society at large. By looking to help others it ultimately empowers businessmen and women because they will want to achieve moreand give more back. This will ultimately morph capitalism into something that is more future-minded, authentic, and heart filled. Really, the more conscious people become the better off the world will be, so bring on the change.
from Doing Well by Doing Good http://ift.tt/1vARKW2